PRIVACY POLICY

1. Introduction

At Parenting Whiz (www.parentingwhiz.com), we are firmly committed to safeguarding your personal data and upholding your privacy rights. This Privacy Policy outlines how we collect, use, store, and share your personal information in compliance with global data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Our privacy-first approach ensures your data is treated with the highest standards of confidentiality, integrity, and transparency.

2. Scope of Policy and Data Controller Role

This Privacy Policy applies to all users of the website parentingwhiz.com, and any services offered through it (collectively, the “Services”). Parenting Whiz acts as the data controller with respect to the personal data we collect, determine the means and purposes of processing that information.

If you have any inquiries regarding this policy or your data, please contact us at [email protected].

3. Categories of Data Processed

We collect various categories of personal data to operate effectively and provide you with a personalized experience when interacting with our Services:

– Usage Data: Includes information about how you use the website, such as IP address, browser type, operating system, referring URLs, pages visited, and session durations. This data helps us understand how users navigate www.parentingwhiz.com and improve our services accordingly.

– Account Data: Includes name, email address, phone number, and physical address when you create an account or register for services on our site.

– Profile Data: Includes your preferences, interests, previous purchases, and behavioral data that we collect to offer relevant services, content, and product recommendations.

– Communication Data: Includes records of your interactions with us, including customer support queries, feedback, surveys, and your contact history via email or contact forms.

– Technical Data: Includes device information, internet access details, browser settings, locale and language settings, time zone, and system configurations used during access or purchases.

– Transaction Data: Includes billing details, payment method (such as credit card details, securely processed), order history, shipping addresses, and delivery tracking.

– Preference Data: Includes your choices regarding the receipt of marketing communications from us and your product/category interests.

4. Legal Bases for Processing

Under GDPR, we process your personal data only when we have a legal basis to do so:

– Consent: Where you have granted us explicit permission to process data, such as for newsletters or promotional messaging.
– Contractual Necessity: Where data is necessary to fulfill our contractual obligations to you, e.g., processing orders.
– Legal Obligation: Where we are legally required to retain or disclose certain information.
– Legitimate Interests: Where processing is necessary for our legitimate business interests, such as website functionality, service improvement, or fraud prevention, and these do not override your rights and freedoms.

Where CCPA applies, we do not “sell” personal information as defined under the Act. We only share data as strictly necessary to deliver our Services.

5. Your Rights

Subject to applicable law, you have the following rights in relation to your personal data:

– Right of Access: You may request confirmation and access to your personal data.
– Right to Rectification: You may request correction of inaccurate or incomplete data about you.
– Right to Erasure: You may request deletion of your personal data where retention is no longer necessary.
– Right to Restriction: You may request restriction on the processing of your data under certain circumstances.
– Right to Data Portability: You may request to receive your personal data in a structured and commonly used format to transfer to a third party.
– Right to Object: You may object to the use of your data for direct marketing or where processing relies on legitimate interests.
– Right to Opt-Out (CCPA): You may direct us not to process or disclose your personal information for advertising or analytics purposes.

To exercise any of these rights, please contact us at [email protected].

6. Security Measures

We implement a comprehensive range of technical and organizational security measures to safeguard your data against unauthorized access, alteration, disclosure, or destruction. These measures include but are not limited to:

– SSL/TLS encryption for data transmission
– Access controls and strict authentication protocols
– Data loss prevention through routine, secure backups
– Regular audits of our data practices
– Staff training on privacy and information security best practices

7. International Data Transfers

Where personal data is transferred outside of the European Economic Area (EEA) or other jurisdictions with robust privacy laws, we ensure appropriate safeguards are in place. This includes the use of Standard Contractual Clauses (SCCs) approved by the European Commission and adherence to applicable national data transfer requirements.

8. Data Retention

We retain personal data for no longer than is necessary for the purposes for which it was collected. Retention periods vary depending on the category of data:

– Account and Transaction Data: Retained for up to 7 years for legal and financial compliance.
– Communication and Profile Data: Retained for 3 years after last user interaction.
– Usage and Technical Data: Retained for up to 2 years for analytics and service improvements.
– Marketing and Preference Data: Retained until consent is withdrawn or a maximum of 2 years following inactivity.

Upon expiration of these periods, your data will be securely deleted or anonymized.

9. Cookie Policy

Parenting Whiz uses cookies and similar tracking technologies to enhance user experience, analyze traffic, and personalize content. The types of cookies we employ include:

– Essential Cookies: Necessary for website functionality and session security.
– Functional Cookies: Enable features such as remembering your preferences or login details.
– Analytics Cookies: Provide insights into how visitors use the website, helping us improve service delivery.
– Performance Cookies: Help us gauge response times and assist in optimizing the user interface.

10. Cookie Management and Compliance

In compliance with GDPR and CCPA, we provide mechanisms for you to manage your cookie preferences. Upon first visit, you are presented with a cookie consent banner. You can adjust or withdraw your consent at any time via the “Cookie Settings” link in the website footer.

Under CCPA, California residents may also opt-out of the use of cookies used for cross-site tracking or behavioral advertising through the same mechanisms.

11. Protection for Children Under 13

Parenting Whiz does not knowingly collect or solicit personally identifiable information from children under the age of 13. Should we discover that we have unintentionally obtained personal data from a child, we will promptly delete such information from our records.

Parents or legal guardians who believe their child has submitted personal information can reach us at [email protected] to request its removal.

12. Policy Updates and User Notifications

This Privacy Policy may be revised from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons.

Users will be notified of material changes through updates posted on www.parentingwhiz.com or, where appropriate, directly via email. Continued use of our Services following changes constitutes acceptance of the updated Policy.

13. Contact

If you have any questions, concerns, or complaints regarding this Privacy Policy or our data practices, please contact us at:

Email: [email protected]

We are committed to full compliance with applicable data privacy laws and strive to resolve all inquiries promptly and transparently.